Shrub

Callicarpa bodinieri ‘Profusion’

Beautyberry 'Profusion'
Award Winner Loved by Pollinators Low Maintenance Good for cut flowers badge Hardiness H6

Callicarpa bodinieri var. giraldii ‘Profusion’ grows upright with foliage that flushes purple when young, later turning rosy-pink in autumn. Small lilac flowers are followed by striking violet berries held in clusters along the stems. With the RHS Award of Garden Merit, good for cut flowers, and loved by pollinators, it is a dependable shrub for Irish wildlife-friendly planting.

SKU: CAL-3L-RP1U5X

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Flowering Months
Jan J
Feb F
Mar M
Apr A
May M
Jun J
Jul J
Aug A
Sep S
Oct O
Nov N
Dec D
Size
Max Height
2.5 m — 4.0 m
Max Spread
1.5 m — 2.5 m
Growth Habit
Densely branched plant with compact, leafy, rounded overall shape.
Planting Position
Sunlight i Indicates how much direct sunlight the plant needs each day. Full sun means 6+ hours, part shade is filtered or morning sun, and full shade is little to no direct sun.
Full Sun Part Shade
Aspect i Aspect refers to the direction the planting spot faces (north, south, east or west). It affects light levels, warmth and exposure.
North South East West
Exposure i Exposure describes how sheltered or exposed a plant’s position is, particularly to wind and weather.
Exposed / Sheltered
Hardiness i Hardiness indicates how well a plant tolerates cold conditions outdoors. Higher ratings generally mean greater frost tolerance.
(−20 to −15 °C) Very cold-hardy
Ideal Soil Conditions
Soil Type i Soil type describes the texture of the soil (clay, sand, loam, chalk). This affects drainage, nutrients and how roots grow.
Chalk Clay Loam Sand
Soil Moisture i Soil moisture tells you how wet or dry the soil should be for best growth. Match this to your garden conditions for healthier plants.
Free draining
Soil pH i Soil pH measures how acidic or alkaline the soil is. It affects nutrient availability and can impact plant growth.
Acid Alkaline Neutral
Plant Uses & Merits
Merits
  • Generally pest-free
  • Low Maintenance
  • RHS | Award Of Garden Merit
  • Loved By Pollinators
  • Good for Cut Flowers