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Callicarpa bodinieri ‘Profusion’

Beautyberry 'Profusion'

Award Winner Loved by Pollinators Low Maintenance Good for cut flowers badge Hardiness H6

I hold the RHS | Award of Garden Merit

Callicarpa bodinieri ‘Profusion’ is an upright deciduous shrub grown chiefly for dense clusters of vivid violet-purple berries in autumn, but its foliage adds more than background colour, emerging purplish and turning rosy pink later in the year. Small lilac summer flowers precede the berries. It reaches around 3m and grows in sun or partial shade on well-drained soil.

✅ Vivid violet-purple berries provide exceptional autumn colour
✅ Young and autumn foliage add extra seasonal interest
⚠️ Planting another Callicarpa nearby usually improves berry set


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Plant Details

Flowering Months

January, not a flowering month
February, not a flowering month
March, not a flowering month
April, not a flowering month
May, not a flowering month
June, not a flowering month
July, flowering month
August, not a flowering month
September, not a flowering month
October, flowering month
November, not a flowering month
December, not a flowering month

Size

Max Height
2.5 m — 4.0 m
Max Spread
1.5 m — 2.5 m
Growth Habit
Densely branched plant with compact, leafy, rounded overall shape.

Planting Position

Sunlight Indicates how much direct sunlight the plant needs each day. Full sun means 6+ hours, part shade is filtered or morning sun, and full shade is little to no direct sun.
Full Sun Part Shade
Aspect Aspect refers to the direction the planting spot faces (north, south, east or west). It affects light levels, warmth and exposure.
North South East West
Exposure Exposure describes how sheltered or exposed a plant’s position is, particularly to wind and weather.
Exposed / Sheltered
Hardiness Hardiness indicates how well a plant tolerates cold conditions outdoors. Higher ratings generally mean greater frost tolerance.
Hardiness H6 (−20 to −15 °C) Very cold-hardy

Ideal Soil Conditions

Soil Type Soil type describes the texture of the soil (clay, sand, loam, chalk). This affects drainage, nutrients and how roots grow.
Chalk Clay Loam Sand
Soil Moisture Soil moisture tells you how wet or dry the soil should be for best growth. Match this to your garden conditions for healthier plants.
Free draining
Soil pH Soil pH measures how acidic or alkaline the soil is. It affects nutrient availability and can impact plant growth.
Acid Alkaline Neutral

Plant Uses & Merits

Merits
  • Generally pest-free
  • Low Maintenance
  • RHS | Award Of Garden Merit
  • Loved By Pollinators
  • Good for Cut Flowers